Good for All,
All for Good
The Economics of Mutuality Foundation and its subsidiary Mutual Value Labs help businesses create value by solving problems for people and the planet. We call this mutual value – where financial performance and positive impact reinforce each other over time.
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Why “Mutual” Value?
Because the world needs a better form of value creation – one that positions the interests of society, the environment, and businesses in right relationship rather than in conflict.
“Mutual” value creation generates business models and economic systems that are:
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Meaningful
Centered around solving relevant societal and environmental challenges – where profit is an outcome, not the objective.
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Proximate
Built on close, trust-based relationships that foster understanding, co-creation, and shared accountability.
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Reciprocal
Designed to share benefits and burdens across stakeholders – ensuring value is not extracted at the expense of others.
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Regenerative
Structured to generate long-term, compounding value by strengthening the interdependencies between business, society, and nature.
Explore a Better Way of Seeing and Doing Business
Our subsidiary, Mutual Value Labs, helps businesses develop the capabilities required to put human and environmental flourishing at the heart of value creation.
Our Origin Story
Our mutual value approach emerged from a multi-year research partnership between Mars, Inc. and Oxford University’s Saïd Business School.
We led this research partnership while serving within Mars as the company’s internal think tank – testing the approach across a diverse range of business contexts from cocoa supply chains to pet care ecosystems and route-to-market programs.
As the broader potential of this work became clear, Mars spun us out in 2020 to share mutual value creation more widely, placing us under foundation ownership to safeguard our mission.
Since then, we have worked with stakeholders from a broad range of industries and geographies – from banking in Singapore to real estate management in the UK and healthcare in the US.
FROM
“How do we maximize profit while managing externalities?”
TO
“How can we create enduring value for business and the world at the same time?”
For decades, businesses have operated within systems that reward short-term financial performance while treating social and environmental challenges as external concerns.
But the pressures facing companies today, from climate disruption and economic volatility to declining trust and rising inequality, reveal the limits of that model.
The future belongs to the leaders and organizations capable of creating value differently:
more meaningfully
more relationally
more systemically
more sustainably
Not by sacrificing performance, but by redefining it.
Economics of Mutuality Foundation Board
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Stephen Badger
Chairman of The Board
Two-time Board Chairman and current Board Member, Mars.
Fourth-generation Mars family member.
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Ann Florini
Vice-Chairman Of The Board
Fellow, New America; Prof. of Practice, Thunderbird ASU; Former Prof., National University of Singapore, Singapore Management University; Former Senior Fellow, Brookings
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Eric Johnson
Board Member
Dean Emeritus, Vanderbilt University’s Smith School of Management
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Ritu Kumar
Board Member
Senior Director, Sustainability and ESG, Emerging Markets, TPG
GOVERNANCE
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Rachel Teo
Board Member
Former Head of Sustainability and Total Portfolio Sustainable Investing, GIC
Let’s Discuss
If you’d like to explore how mutual value creation could drive transformation in your context, just reach out. We'd be delighted to start a conversation.