Good for All,
All for Good
The Economics of Mutuality Foundation organizes regional events, thought leadership, education, and research to advance the Economics of Mutuality operating model as a practical means of delivering stakeholder capitalism. We catalyze systemic transformation to bring flourishing to communities and nature through Mutual Living Labs.
OUR APPROACH
A Better Way of Seeing and Doing Business
The Economics of Mutuality is a proven operating model that drives superior value creation through impact-led management practices.
Powered by digital tools, it equips companies to generate enduring mutual value for the benefit of multiple stakeholders by addressing societal and environmental challenges.
Practical and scalable, the model enhances business performance by embedding purpose-driven strategies and metrics into day-to-day operations.
OUR APPROACH
A Flywheel for Superior Value Creation
Companies can implement the Economics of Mutuality operating model in their unique context, applying one or more of its four domains to deliver optimal results.
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Purpose Opportunity Identification
Uncover new opportunities by engaging purpose as strategy – pinpointing societal or environmental challenges to address that are relevant to your capabilities and industry. This fertile ground for growth and impact is where your company's interests meet collective interest.
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Growth Strategy Development
Gain unparalleled insight into your ecosystem of stakeholders – understanding root causes behind key pain points. Expand your visibility of value creation opportunities and surface value erosion risks to be mitigated, such as breakdowns in trust or misallocation of resources.
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Impact-Led Solution Design
Design profitable and scalable business solutions that enable your company to create and capture value across your ecosystem. Use financial and non-financial management metrics to reveal the whole picture and provide leading indicators of performance and impact.
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Capability Building
Transform your company’s operations and culture by developing mutual practices and mindsets through our learning and engagement offerings. Boost employee motivation and retention by upskilling and aligning your organization behind a common purpose.
OUR APPROACH
From Idea to Impact
The Economics of Mutuality operating model emerged from a multi-year business innovation program developed by Mars that engaged a range of cross-sector partners including Oxford University’s Saïd Business School. The program delivered proof of concept practical application across business units, sectors, and markets along with teaching curricula and case studies.
The team behind the program spun out of Mars in 2020 to advance and implement the operating model more widely. Under the independent brand of the Economics of Mutuality Alliance, a partnership of two non-profits and two for-profits, they now collaborate with companies, investors, universities, and NGOs around the world to serve the common good.
OUR APPROACH
Thriving Business
An opportunity, not an obligation, the Economics of Mutuality hardwires mutuality into your day-to-day operations, leveraging the typically untapped value of Social, Human, and Natural capital.
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Strategic
Organizational alignment enables strategic transformation and innovation
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Organizational
Motivated, engaged colleagues are more productive and more loyal
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Reputational
Respected and trusted brands create preference and build intangible value
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Financial
Efficiency savings, risk reduction, and sustained growth enhance profitability
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Social and environmental
Healthier, flourishing communities and positive environmental impact ensure all thrive
OUR APPROACH
Putting Human and Ecological Flourishing at the Heart of Value Creation
You no longer have to choose between building a thriving business and contributing to a flourishing society. The Economics of Mutuality is an engine of transformation that equips you to do both without having to trade returns for impact.
Creating value for your stakeholders and your shareholders doesn’t have to be mutually exclusive. It can be mutually beneficial.
Everyone wins when you address the problems of people, place, and planet… profitably.
OUR APPROACH
Mutual Living Labs
Our place-bsed Mutual Living Labs are real-world examples of what a stakeholder economy looks like. They bring together capital, capability, and community to design and scale local economic systems built on mutual value creation.
Where inequality widens, Mutual Living Labs align business incentives with community wellbeing so that locally generated value is shared more broadly.
Where local economies are fragile, they build integrated stakeholder systems resilient enough to sustain themselves.
Where polarization deepens, they restore civic trust by convening diverse actors around a shared ambition for a place.
Where climate instability accelerates, they make regeneration economically rational, rewarding investment in natural capital over its depletion.
And where trust in institutions is declining, they offer something rare: tangible, measurable proof in real places that a better way of organizing economic life is possible.
We are not just launching projects. We are catalyzing a movement capable of accelerating the systemic transformation our world urgently needs.
OUR APPROACH
Thought Leadership
Putting Purpose into Practice: The Economics of Mutuality
Published by Oxford University Press, explores how the Economics of Mutuality empowers business to thrive by meeting the needs of the world. The edited volume includes chapters written by practitioners and academics, as well as in-depth case studies that span a wide range of contexts.
Read online for free →
Completing Capitalism: Heal Business to Heal the World
Published in English by Berrett-Koehler and in Mandarin by CITIC Press, introduces the Economics of Mutuality’s underpinning philosophy, development, and first set of business cases.
Learn more and purchase →
Seven editions of the Oxford Economics of Mutuality Forum
Hosted in partnership with Oxford University’s Saïd Business School between 2015 and 2023 leveraged a unique blend of academic research, business application, and MBA insight to explore how we can accelerate the practical transition to a better form of capitalism.
Watch recordings →
Let’s Discuss
If you’d like to explore how the Economics of Mutuality could drive transformation in your context, just reach out. We'd be delighted to start a conversation.
OUR ORGANIZATION
Our Partner Organizations
A partnership of two non-profits and two for-profits, the Economics of Mutuality Alliance works across the world to advance stakeholder capitalism through the Economics of Mutuality operating model.
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For Good Societies
Advancing the operating model through events, thought leadership, education, research, and cross-sector stakeholder orchestration.
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For Good Companies
Equipping companies to implement the operating model through digitally enabled consulting, proprietary tools, and leadership development.
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For Good Investments
Equipping investors to transform the way capital is deployed by implementing the operating model in public and private equity investments.
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For Good Communities
Nurturing individual vocation and seeking the thriving of communities as well as business and investment where the operating model is deployed.
Working Together for the Common Good
Meet Our Team
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Stephen Badger
Chairman of The Board
Two-time Board Chairman and current Board Member, Mars.
Fourth-generation Mars family member.
GOVERNANCE
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Ann Florini
Vice-Chairman Of The Board
Fellow, New America; Prof. of Practice, Thunderbird ASU; Former Prof., National University of Singapore, Singapore Management University; Former Senior Fellow, Brookings
GOVERNANCE
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Eric Johnson
Board Member
Dean Emeritus, Vanderbilt University’s Smith School of Management
GOVERNANCE
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Ritu Kumar
Board Member
Senior Director, Sustainability and ESG, Emerging Markets, TPG
GOVERNANCE
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Rachel Teo
Board Member
Former Head of Sustainability and Total Portfolio Sustainable Investing, GIC
GOVERNANCE
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Jay Jakub
Executive Director
EXECUTIVE LEADERSHIP
