Good for All,
All for Good

The Economics of Mutuality Foundation organizes regional events, thought leadership, education, and research to advance the Economics of Mutuality operating model as a practical means of delivering stakeholder capitalism. We orchestrate cross-sector stakeholders to create profitable solutions for the problems of people, place, and planet.

OUR APPROACH

A Better Way of Seeing and Doing Business

The Economics of Mutuality is a proven operating model that drives superior value creation through impact-led management practices. 

Powered by digital tools, it equips companies to generate enduring mutual value for the benefit of multiple stakeholders by addressing societal and environmental challenges.

Practical and scalable, the model enhances business performance by embedding purpose-driven strategies and metrics into day-to-day operations. 

OUR APPROACH

A Flywheel for Superior Value Creation

Companies can implement the Economics of Mutuality operating model in their unique context, applying one or more of its four domains to deliver optimal results.

  • Purpose Opportunity Identification

    Uncover new opportunities by engaging purpose as strategy – pinpointing societal or environmental challenges to address that are relevant to your capabilities and industry. This fertile ground for growth and impact is where your company's interests meet collective interest.

  • Growth Strategy Development

    Gain unparalleled insight into your ecosystem of stakeholders – understanding root causes behind key pain points. Expand your visibility of value creation opportunities and surface value erosion risks to be mitigated, such as breakdowns in trust or misallocation of resources.

  • Impact-Led Solution Design

    Design profitable and scalable business solutions that enable your company to create and capture value across your ecosystem. Use financial and non-financial management metrics to reveal the whole picture and provide leading indicators of performance and impact.

  • Capability Building

    Transform your company’s operations and culture by developing mutual practices and mindsets through our learning and engagement offerings. Boost employee motivation and retention by upskilling and aligning your organization behind a common purpose.


OUR APPROACH

From Idea to Impact

The Economics of Mutuality operating model emerged from a multi-year business innovation program developed by Mars that engaged a range of cross-sector partners including Oxford University’s Saïd Business School. The program delivered proof of concept practical application across business units, sectors, and markets along with teaching curricula and case studies.

The team behind the program spun out of Mars in 2020 to advance and implement the operating model more widely. Under the independent brand of the Economics of Mutuality Alliance, a partnership of two non-profits and two for-profits, they now collaborate with companies, investors, universities, and NGOs around the world to serve the common good.

OUR APPROACH

Thriving Business

An opportunity, not an obligation, the Economics of Mutuality hardwires mutuality into your day-to-day operations, leveraging the typically untapped value of Social, Human, and Natural capital.

  • Strategic

    Organizational alignment enables strategic transformation and innovation

  • Organizational

    Motivated, engaged colleagues are more productive and more loyal

  • Reputational

    Respected and trusted brands create preference and build intangible value

  • Financial

    Efficiency savings, risk reduction, and sustained growth enhance profitability

  • Social and environmental

    Healthier, flourishing communities and positive environmental impact ensure all thrive

OUR APPROACH

Putting Human and Ecological Flourishing at the Heart of Value Creation

You no longer have to choose between building a thriving business and contributing to a flourishing society. The Economics of Mutuality is an engine of transformation that equips you to do both without having to trade returns for impact. 

Creating value for your stakeholders and your shareholders doesn’t have to be mutually exclusive. It can be mutually beneficial.

Everyone wins when you address the problems of people, place, and planet… profitably.

OUR APPROACH

For Good Societies

The Economics of Mutuality Foundation orchestrates transformation towards stakeholder capitalism by developing and disseminating well-evidenced knowledge, empowering passionate practitioners, and convening pivotal discussions. 

We use the Economics of Mutuality operating model as a basis for training, research, and knowledge exchange – advocating its principles, ensuring its governance, and evidencing its benefits. We disseminate the model widely through a network of affiliates and certified practitioners, partnering with leading academic institutions.


Our Stakeholders

We engage with and provide resources for people and organizations with an interest in purpose-driven business and stakeholder capitalism, from partners and affiliates to Economics of Mutuality practitioners. Additionally, we serve policymakers, non-profit professionals, academics, and students. 


Our Activities

Advocating and evolving the Economics of Mutuality operating model

  • Conducting and curating research related to mutual value creation

  • Providing a forum for co-designing solutions that address challenges

  • Engaging with values-aligned institutions, businesses, and organizations

  • Establishing affiliated Economics of Mutuality centers at leading universities

  • Acting as a knowledge partner in our areas of expertise

OUR APPROACH

Thought Leadership

Putting Purpose into Practice: The Economics of Mutuality

Published by Oxford University Press, explores how the Economics of Mutuality empowers business to thrive by meeting the needs of the world. The edited volume includes chapters written by practitioners and academics, as well as in-depth case studies that span a wide range of contexts.

Read online for free →


Completing Capitalism: Heal Business to Heal the World

Published in English by Berrett-Koehler and in Mandarin by CITIC Press, introduces the Economics of Mutuality’s underpinning philosophy, development, and first set of business cases.

Learn more and purchase →


Seven editions of the Oxford Economics of Mutuality Forum

Hosted in partnership with Oxford University’s Saïd Business School between 2015 and 2023 leveraged a unique blend of academic research, business application, and MBA insight to explore how we can accelerate the practical transition to a better form of capitalism.

Watch recordings →

Let’s Discuss

If you’d like to explore how the Economics of Mutuality could drive transformation in your context, just reach out. We'd be delighted to start a conversation.

OUR ORGANIZATION

Our Partner Organizations

A partnership of two non-profits and two for-profits, the Economics of Mutuality Alliance works across the world to advance stakeholder capitalism through the Economics of Mutuality operating model.

  • For Good Societies

    Advancing the operating model through events, thought leadership, education, research, and cross-sector stakeholder orchestration.

  • For Good Companies

    Equipping companies to implement the operating model through digitally enabled consulting, proprietary tools, and leadership development.

  • For Good Investments

    Equipping investors to transform the way capital is deployed by implementing the operating model in public and private equity investments.

  • For Good Communities

    Nurturing individual vocation and seeking the thriving of communities as well as business and investment where the operating model is deployed.

Working Together for the Common Good

Meet Our Team

  • Stephen Badger

    Chairman of The Board

    Two-time Board Chairman and current Board Member, Mars.


    Fourth-generation Mars family member.

    GOVERNANCE

  • Ann Florini

    Vice-Chairman Of The Board

    Fellow, New America; Prof. of Practice, Thunderbird ASU; Former Prof., National University of Singapore, Singapore Management University; Former Senior Fellow, Brookings

    GOVERNANCE

  • Andy Pharoah

    Board Member

    Vice President, Corporate Affairs & Sustainability, Mars.

    GOVERNANCE

  • Eric Johnson

    Board Member

    Dean Emeritus, Vanderbilt University’s Smith School of Management

    GOVERNANCE

  • Rita Kumar

    Board Member

    Senior Director, Sustainability and ESG, Emerging Markets, TPG

    GOVERNANCE

  • Rachel Teo

    Board Member

    Former Head of Sustainability and Total Portfolio Sustainable Investing, GIC

    GOVERNANCE

  • Jay Jakub

    Executive Director

    EXECUTIVE LEADERSHIP