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Jan 2024

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News

Mars Wrigley Maua Initiative Powered by EoM Celebrates 10 Years

EoM Supports New Singapore Purpose-Led Business Framework

EoM Book Serialized by Chinese Academy of Social Sciences

Articles

Building Purposeful Business Models With Mars Wrigley

5 Steps to Put Purpose into Practice

Why I’m No Longer Calling Myself a Brand Purpose Consultant

Videos and Podcasts

Economics of Mutuality Introduction

Putting Corporate Purpose into Action

Impact Thinking

Oxford Economics of Mutuality Virtual Forum

Roots of Economics of Mutuality at Mars

Business Case Studies

Royal Canin: Reengineering Capitalism Through Relationships

Project Maua, Kenya: Uncovering Hidden Riches

LafargeHolcim: Integrated Reporting in the Construction Industry

SAP: Developing Integrated Thinking Through Reporting

BASF: Impact Valuation Informing Management Decisions

Free to Access Book

Putting Purpose into Practice: The Economics of Mutuality. Edited by Colin Mayer and Bruno Roche; Oxford University Press, 2021. Explores how the Economics of Mutuality empowers business to thrive by meeting the needs of the world. Includes chapters written by responsible business experts, as well as in-depth case studies covering a wide range of contexts.

Introduction by Editors Colin Mayer and Bruno Roche

The Roots of the Economics of Mutuality b

y Jay Jakub

Mutuality and Concepts of Responsible Business by Alastair Colin-Jones and Sudhir Rama Murthy

Delivering on Purpose: Business Ecosystem Orchestration in Practice by Yassine El Ouarzazi

Measuring Non-Financial Forms of Capital b

y Francesco Cordaro, Alain Desdoigts, Justus von Geibler, and Claudia Senik

The Impact of Mutual Profit on Business Behaviour b

y Robert Eccles and Judith C. Stroehle

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Applied Research

Bloom Programme:
Micro-distribution of
Mars Products in Manila

Smallholder Agriculture & Management Practices: Insights from the field

A Resource Efficiency Approach to the
Management of Natural Capital

Literature Reviews

Fairness and Organizational Performance: Insights for Supply Chain Management

Organizational Citizenship Behaviours: Definitions and Dimensions

Psychological
Ownership: Effects
and Applications

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