Four Management Shifts

Shift 1
From a company-centric to a purpose-centric strategy

Move your business from the implicit purpose of profit maximization or from a purpose that is only descriptive of your past outcomes or values, to an actionable and inspirational purpose that positions your business as the champion of a cause that solves people or planet’s problems.

Shift 2
From antagonizing rivals in a linear value chain to orchestrating the ecosystem

Move your business from relating to other stakeholder groups as ‘competing forces’, to mobilizing and influencing a broad range of partners to mutualize capabilities, innovate and fix systemic breakdowns.

Shift 3
From maximizing financial capital to balancing multiple capitals

Move your business from measuring performance by short-term financial returns, to using non-financial metrics (human, social and natural capital) as leading indicators of long-term holistic value creation.

Shift 4
From purpose and profit being trade-offs to defining profit to align with purpose

Move your business from measuring purpose only in terms of inputs or activities, to placing purpose at the heart of your management accounts and incentives programs.