Content Hub – Applied Research

This paper provides an overview of the Bloom micro-distribution programme, an initiative spearheaded by Mars Catalyst and Mars Wrigley Confectionery Philippines that engages…

Increasing smallholder farmers’ yields has proven difficult and sophisticated industries have developed in order to address this problem. This study reports on the insights gained from…

Businesses are under increasing pressure to improve the resource efficiency of their products and services. There is a need for practical tools that enable businesses to implement resource efficiency…

Is there a link between an actor’s social capital and that individual’s economic performance? This study seeks to create a three-dimensional capital space and calculate a social capital coordinate vector for each actor…

Since July 2009, MARS has undertaken a joint project with researchers of the Paris School of Economics (PSE). The general objective of this collaboration is to develop measures of the non- monetary value created by MARS’…

In this study, we allege that the hypothesis in favour of a status quo bias is a plausible explanation when it comes to better understanding the lack or the absence of adoption of the best farming practices in small rural…

The essence of business ecosystems: structuring partnerships for co-innovation | Where they came from: modular design | Who leads business ecosystems and why | Why niche firms participate too | What they look like in…